GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU
WINS GOLD AT THE ADDY AWARDS
GREATER FORT LAUDERDALE, Fla. - March 4, 2009 - The Greater Fort Lauderdale Convention & Visitors Bureau took home two Gold ADDY® Awards. One ADDY for the Greater Fort Lauderdale integrated sunny.org marketing campaign "Go from coldfront to beachfront" (Times Square billboard, Beachmobile glass-enclosed beach scene, magazine, newspaper and online banners) produced by Starmark International. And the second ADDY for the ImmersaDome virtual reality experience featuring the sights, sounds and smell of the destination, with a three-minute high-definition video produced by LP Media.
In addition, the GFLCVB received a silver ADDY® Award for its post-presidential election print ad in the main news section of The New York Times. With an elephant and a donkey sitting on the sun-kissed beach under a beach umbrella and the headline "There's one thing all Americans can agree on. It's time for a getaway." The timely and eye-catching ad was created by Starmark International for the Greater Fort Lauderdale Convention & Visitors Bureau.
"We are proud that our Times Square billboard, print and online banner campaign along with our Beach on Wheels and ImmersaDome video --- all showcasing our warm sunny shores--- were recognized with such a prestigious award," said Nicki E. Grossman, Greater Fort Lauderdale Convention & Visitors Bureau president. "The positive response we receive from these campaigns, which continue to project our sunny state of mind, is priceless, especially during these challenging days."
Sponsored by the American Advertising Federation (AAF), the ADDY® Awards recognize top Broward County advertising agencies for creative excellence in advertising and design work. The Greater Fort Lauderdale CVB's entries will go onto compete in the AAF's prestigious national ADDY® Award competition, the nation's largest and most prestigious advertising competition.
ABOUT THE ADDY AWARDS
The ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the advertising industry. The competition attracts advertising agencies, in-house marketing firms and designers throughout the county and beyond. Judged by a panel of national advertising experts, ADDY season events include Call for entries, judging, a public gallery of all entries and a black-tie awards gala where winners are announced and the industry celebrates its best. Winners from the Broward County ADDY competition progress on to a regional competition with those winners moving forward to compete at a national level.
About Greater Fort Lauderdale
The new Greater Fort Lauderdale is a vibrant, year-round destination offering more than 33,000 hotel rooms at a variety of hotels, resorts, and Superior Small Lodgings, plus several new upscale resorts with more to come. More than ten million annual visitors enjoy Greater Fort Lauderdale's 23 miles of Blue Wave Beaches, 300+ miles of inland waterways that run from the Intracoastal to the Everglades, 4,000 restaurants, top shopping, and a thriving arts and culture scene. For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org.
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03/2009
