Here's one example from several days ago. So there I was, sitting at my favorite small park in Fort Lauderdale on a warm afternoon. A warm and, yes, sunny afternoon. I'd plunked myself on a shaded park bench, looking out at the mansions across the river and the boats motoring over that river. And then a Water Taxi came along, flying a big flag. And on that big flag, two words: "Hello Sunny." Pretty soon another Water Taxi floated past. Same flag, same words.
Whenever I drive by the Greater Fort Lauderdale/Broward County Convention Center, I often see "Hello Sunny" lighting up the nearby electronic billboard. The catchphrase shows up regularly in that space along with event announcements and the rest. Then there's the airport. You may recall I blogged about my recent flights at Fort Lauderdale-Hollywood International Airport, where I finally got to experience the new south runway for myself. Well, sure enough - I also got to experience bumping into "Hello Sunny" in a spot I hadn't seen it before. I was just hanging around near my gate, waiting to board. And there were those words again, staring back at me from a small airport version of an e-billboard. "Hello Sunny" indeed. And hello and hello and hello. It's, like, everywhere. Which is good, I think, because this clever slogan reminds us why we're here. To me, "Hello Sunny" means welcome to the sunshine and warmth of course, but also welcome to that sunny beach just a few miles away. And welcome to the light shirts and shorts and flip-flops that are the uniform of the subtropics. Welcome to mojitos and margaritas at waterside cafes, welcome to clean-blue swimming pools ringed by royal palms, welcome to fresh mangos and coconuts just picked off the tree. "Hello Sunny" is more than a slogan. It's a lifestyle, really, an optimistic way of being in the midst of a pessimistic world. I'm glad to see "Hello Sunny" making the rounds, here and in other communities where it pops up from time to time - including a few little places like New York City and Chicago and London. That pessimistic world of ours sure could use more sunshine. A short, simple, sunny slogan can't hurt.