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Tuesday, November 14, 2006
Nov 14: Macy's Makeover
I’m not really that big on department stores. True, I still like the old concept of being able to buy everything you want at one location. But I often have a hard time finding exactly what I’m looking for among the welter of stuff that I could care less about. So I was curious to see Macy’s since its big opening about a week ago at the Galleria Mall in Fort Lauderdale. The space had been empty for a year, quiet as a tomb. Now it’s very much alive again. And last weekend, it was hopping busy.

The first thing I noticed was how light and pleasant it appears. You get that designer-white feeling from the polished tile floor, which is highly buffed to reflect the overhead lights. The general look is upscale and modern, a department store for the 21st Century. It feels easy to navigate and well laid out. And many of the departments within Macy’s are huge. But I wanted to find out just what they were selling and if I liked any of it.

It turns out that Macy’s is very well-stocked, by my standards anyway. I spent a lot of time wandering through the men’s department. There is a wide variety of merchandise at many price levels, from very low to relatively high. I found myself unable to resist trying on jeans and asking a salesman about a pair of shoes. I wanted to purchase dozens of items I saw, whether I could afford them or not. I took this as a sign that Macy’s is worth returning to next time I shop. I also appreciated all the sales. Everywhere I looked there was another markdown sign. Here, 20 percent. There, 40 percent. I honestly like the new store and I will go back often, I suspect. But I also wanted to wander into the mall to see what’s going on at the Galleria for the holidays. Later this week, I’ll tell you what I found there.
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