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Saturday, January 12, 2008
Jan 12: Live from the Lauderdale Beach on Wheels
Hello my warm friends,
The Beach on Wheels sat beautifully in front of the convention center, here in Manchester, England. The sun came out today for about 7 minutes, the natives went wild. The Manchester Evening News came to do a news piece on the Beach on Wheels and then it was off to Canal Street in the heart of Manchester's gay neighborhood. It was quite a ride, with people literally walking out of the bars and cafes to take pictures of our Beach on Wheels.

At 11:45am today, I did a live interview on BBC radio to tell the Manchester area about Beach on Wheels and our campaign in the UK. This afternoon, we picked up the Manchester Evening News..... and there we where, color picture in the paper, our live model holding our beachball with logo perfectly angled towards the camera, and Damian and I looking into the Beach on Wheels as instructed by the photographer. It was the only picture or story in the paper in reference to the travel show taking place at the convention center. Show organizers came by to congratulate us on the unique marketing idea.

Attendance at the Greater Fort Lauderdale booth today was excellent, probably because we had four Zoom airline flight attendants giving out pamphlets on their new route to FLL.

I'll be back again tomorrow with more...

-Alfredo Gonzalez
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