Feb 20: Record-Breaking 2011

Broward County experienced a record breaking 11.1 million visitors spending $9.4 billion in 2011.

With 25 months of consecutive hotel occupancy growth, including the highest December hotel occupancy in the state of Florida, the Greater Fort Lauderdale Convention & Visitors Bureau is forecasting a robust spring travel season, with equally optimistic summer projections.  

"We've come a long way baby. And these positive numbers are a testament to our team of passionate CVB professionals who aggressively go after the business-- from marketing in top global markets to film production and sporting events," said Nicki E. Grossman, president, Greater Fort Lauderdale Convention & Visitors Bureau.   

According to Grossman, today's Greater Fort Lauderdale visitor base is a healthy mix of couples, families and a return of meetings and corporate groups, film projects and international visitors. 

"The future looks bright for Broward's number one industry, tourism, and the 131,000 Broward hospitality employees," said Grossman.  "And we've done it with dedicated staff, targeted marketing and not returning to the spring break of the past."  

Nicki E. Grossman, President
Greater Fort Lauderdale Convention & Visitors Bureau