Greater Fort Lauderdale Sweeps The Competition at the Flagler Awards
GREATER FORT LAUDERDALE, Fla. - September 12, 2013 - The Greater Fort Lauderdale Convention & Visitors Bureau received eight Flagler Awards last night, including Best of Show, as part of the 46th Annual Florida Governor's Conference on Tourism, Sept. 11-13, 2013 at the Loews Royal Pacific Resort in Orlando.
Taking center stage at the Flagler Awards was the introduction of the destination's new "Hello Sunny" international marketing campaign, receiving Best of Show and five Henry awards including Creativity in Public Relations, Tourism Advocacy, Niche Marketing, Resource/ Promotional Material, and Television Advertising.
Hello Sunny, an integrated global marketing initiative, brought Greater Fort Lauderdale's highly colorful and welcoming personality - lighthearted, carefree, active, vibrant, entertaining, water-centric and sunny - to the destination's key visitor markets in New York, London, and Chicago through a series of interactive "Goodbye Chilly. Hello Sunny" events. The event kicked off the Greater Fort Lauderdale Convention & Visitor Bureau's wider international Hello Sunny marketing campaign, which outshone the competition at this year's awards.
No other destination has received as many Flagler awards in a single year, with the Greater Fort Lauderdale Convention & Visitors Bureau's haul of 11 awards this year breaking its own record of 10 awards in 2012 (seven gold including Best of Show, one silver and two bronze.)
"Not only did we say ‘Hello Sunny,' we also said ‘Hello' to new audiences thanks to these marketing endeavors which significantly increased our brand awareness and fun quotient," said Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau. "We are happy with the recognition of a great year of work by everyone within the CVB as well as the real impact that this marketing is having on our local tourism community".2013 Flagler Awards for Greater Fort Lauderdale included:
BEST OF SHOW
• Hello Sunny
THE HENRY (GOLD)
• Tourism Advocacy - Hello Sunny Marketing Plan and Hello Sunny Branding Kickoff
• Niche Marketing - Hello Sunny Campaign, LGBT
• Resource/Promotional Material - Consumer - Hello Sunny Vacation Playbook
• Mobile Marketing - Fork Lauderdale Dining App
• Creativity in Public Relations - Goodbye Chilly, Hello Sunny
• Resource/Promotional Material-Trade - Greater Fort Lauderdale Office of Film & Entertainment Sizzle Reel
• Television Advertising - .30 Hello Sunny TV
• Out-of-home - London Taxi Wrap
• Internet Advertising - Hello Sunny Marketing App-like Ad
• Mixed Media Campaign - Hello Sunny
• Print Advertising - Hello Sunny/Meet Sunny
The "Henry" awards salute Henry Flagler, the late 19th- and early 20th-century railroad and hotel magnate whom many people consider the grandfather of Florida's tourism industry. Presented by VISIT FLORIDA®, the state's tourism marketing corporation, the Flagler Awards program is designed to recognize the outstanding tourism marketing efforts of Florida's travel businesses, destinations and attractions.
About the Flagler Awards
The Flagler Awards were established by the Florida Commission on Tourism to recognize outstanding tourism marketing in Florida. Each year, the Flagler Awards honor many of the countless individuals and organizations that help position Florida as the #1 travel destination in the world. The Awards pay tribute to the determined efforts of those who use their skill, resourcefulness, creativity and innovative spirit to market Florida to the world, and, in doing so, help ensure the continued success of the state's most important industry.
About Greater Fort Lauderdale
From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a "beach chic" vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping. For more info, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org.
The Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at www.twitter.com/visitlauderdale or become a fan on Facebook at www.facebook.com/visitlauderdale or follow our pins at www.pinterest.com/visitlauderdale or join us on Foursquare at www.foursquare.com/visitlauderdale To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Defrost Your Swimsuit and ‘Fork' Lauderdale, and Mild to Wild the LGBT mobile site at www.sunny.org/apps.