2010 Marketing Plan

Vision
To be recognized as the premier umbrella marketing partnership sharing the warmth and beauty of Greater Fort Lauderdale as a casually chic year-round vacation and meeting destination.

CVB Mission
To provide industry leadership in the marketing of Broward County, including all of its municipalities, as a premier year-round destination for all visitors. The principle objective is to generate growth in the volume of occupied room nights and their corresponding economic impact, and provide extraordinary quality service to all of our customers, setting ourselves apart from our competitors.

• Message from the President
• Position Analysis
• Research and Statistics
• Convention Sales and Services
• Multicultural Group Sales
• Sports Development
• Tourism Sales
• Cultural Tourism
• Gay & Lesbian Marketing
• Marketing Communications
• Public Relations
• Social Media
• Advertising
• Media Plan
• Co-op Advertising
• Joint Share Sales Calendar