2012 Marketing Plan

marketing plan 2012Vision
Work together to be the premier marketing organization bringing the world to Greater Fort Lauderdale to share the warmth and beauty of this casually chic, year-round vacation and meeting destination.

CVB Mission

Promote travel and drive visitation to and within Greater Fort Lauderdale. The mission of the GFLCVB, as the hospitality leader, is to market the area globally as a premier, leisure, convention and business destination for the continual economic benefit of the community, including all of its municipalities. The GFLCVB promotes travel and overnight visitation to Broward County to generate growth in the volume of occupied hotel room nights and corresponding economic impact, setting ourselves apart by providing SUNsational service (Simply, heads in beds). Build a strong tourism industry, by maintaining a visible and innovative presence in the community so that our hospitality industry partners grow and prosper in a year-round destination welcoming all visitors.

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