Guitar Hotel at Seminole Hard Rock Hotel & Casino and lagoon Guitar Hotel at Seminole Hard Rock Hotel & Casino and lagoon

On the Up and Up: ASAE Community Pop-UP

Join us August 16th at the spectacular Seminole Hard Rock Hotel & Casino Hollywood for a day of learning and networking to take your meeting to new heights. As an Official Community Pop-Up Host for the 2021 ASAE Annual Meeting, we look forward to welcoming you.

Register Here

Book Your Stay at Seminole Hard Rock Hotel & Casino Hollywood by July 16, 2021


Visit Lauderdale hosts ASAE Annual Meeting

Monday, August 16th 


  • 8:15am Continental Breakfast
  • 8:45am Welcome Remarks
  • 9:15-9:45am ASAE Watch Party: Individual Honor Awards & Recognition
  • 9:45-10:45am ASAE Keynote Speaker
  • 10:45-11:00am Break
  • 11:00-11:45 Visit Lauderdale Local Guest Speaker
  • 12 Noon  Lunch

  Friends raising glasses to toast from a rooftop bar in Fort Lauderdale

hyatt centric

Special Rates Available

Book a special rate with the Hyatt Centric Las Olas Fort Lauderdale for convenience to the event and the downtown area. (9.2 miles)  *Transportation to Seminole Hard Rock Hotel & Casino Hollywood not included. Must book your reservation by August 2, 2021.

Reserve Now

COVID-19 Safety Policy and Procedures

Face masks are now voluntary at Seminole Hard Rock Hotel & Casino Hollywood following an update to Safe + Sound Program guidelines as the casino complexes. This change was made based on the latest guidance on masks from the CDC and follows similar moves by area businesses as the vaccination rate increases and the infection rate declines.

Other components of the industry-leading Safe + Sound Program remain in place to ensure a quality entertainment experience in an environment that helps to keep guests and team members safe.  The “Safe + Sound Clean Team” will clean and disinfect surfaces throughout the casino complex, with special emphasis on high-touch surfaces and common areas.  Plexiglas dividers will separate players from each other and from team members in some areas.  Casino air will pass through a high-quality air filtration system.  Finally, hand-sanitizing stations will be available at entrances and throughout the casino complex. 

Learn more about Seminole Hard Rock Hotel & Casino Hollywood’s Safe+Sound protocols.


Convention Center Exhibit Hall during a boat show

A Stunning Transformation - and An Even Better Incentive

Phase one of our new, waterside convention center is set to open in late 2021, featuring 350,000 square feet of brand new, contiguous meeting space. And we’re giving away $10 million in free meeting space at the new center for qualifying events through 2024.  Learn More



Fort Lauderdale Beach

Explore Things to Do in Greater Fort Lauderdale

From 300 miles of navigable waterways and 24 miles of golden sand beaches, there are endless options for attendees to explore Greater Fort Lauderdale.