Jim ''Chiefy'' Mathie is a locally-known lobster slayer for more than 25 years and author of ''Catching the Bug, The Comprehensive Guide to Catching the Florida Spiny Lobster.'' Chiefy has been written about in the Sun-Sentinel newspaper and featured on the Paul and Young Ron Morning Radio Show for his expertise in lobster hunting. Jim was given his "Chiefy" nickname by his dive buddies while spear fishing off South Florida in 2004 after he encountered and survived a shark frenzy witnessed by his friends. Later that evening, for entertainment, they watched ''Jaws.'' During the movie, boat captain Robert Shaw, who later gets eaten by the Great White, nicknames Police Chief Roy Scheider "Chiefy." It is Chiefy who ends up killing the shark. At the time, Jim was a fire chief, so a new Chiefy legend began. Retiring after 30 years of service, his newly-acquired 29-foot SeaVee was documented with the Chiefy name. All Chiefy crew members were given hats and additional attire. CHIEFY, LLC was formed and a complete line of CHIEFY apparel, equipment and publications are now available to the dive and marine industry. The website chiefy.net was established to showcase numerous Chiefy adventures, keeping the legend alive!