Fort Lauderdale is planning a pink and green salute on the 17th Street Corridor to honor more than 5000 members of Alpha Kappa Alpha and their guests who are returning to the area April 25-29 for the 2018 South Atlantic Regional Conference.
Alpha Kappa Alpha is the oldest sorority for college-educated African American women, and the region, comprised of Florida, Georgia, and South Carolina, has the largest AKA membership.
Outgoing director Sharon Brown Harriott credits the ongoing partnership between AKA and the Greater Fort Lauderdale Convention and Visitors Bureau with the prospects for success this year. “We’ve appreciated the hospitality, energy and effort of the CVB, the City of Fort Lauderdale, and Broward County in terms of the resources and information we have received to enhance the conference in our 65th year,” she said.
The tourism impact of the AKAs is projected at over $5 million in expenditures during their stay, according to Albert Tucker, Vice President for Multicultural Business Development for the CVB. “There is also a social impact to host an organization of this national stature that does outreach into the community which is in line with our community economic development initiatives,” he said.