The Central Broward corridor of Broward County has emerged as an international crossroads of African American, Caribbean and Hispanic cultures. The Central Regional Park offers cricket and Australian rules football. The American Tennis Association, the oldest Black tennis organization in the country, is looking at a site there for its permanent home. And, the newly-renovated Westfield Mall, in the heart of Greater Fort Lauderdale, has become the meeting place for affordable family-friendly vacation fun.

Once a quiet suburban area just west of downtown Fort Lauderdale and the beaches, Central Broward has become a new tourism hub - a diverse community with convenient hotels and conference spaces, recreational activities, dining, entertainment and shopping aimed at the multicultural traveler. Westfield Mall has been a big part of that transformation with a $40 million facelift, a 12-screen Regal movie theater, and amenities such as an updated dining court, family lounge, play space and five new dine-in restaurants.

An array of artistic and cultural activities presented around the theme, "Where Community Celebrates Culture," capitalizes on the richness of heritages in the African Diaspora and the homelands of Caribbean and Hispanic residents and makes the mall a place where many can feel at home. A year-round art gallery features revolving exhibits by promising local artists.
Special events include a Black History Month celebration in February featuring African American music by a lineup of noted jazz, blues and reggae performers.

In June, Caribbean Heritage Month, the mall will participate in the South Florida-wide Caribbean Style Festival highlighting new brands and designs and a Caribbean Film Festival with exhibits and film premieres.

On any day, shoppers may encounter filming of a television show, including Hispanic TV telenovelas.

The Westfield Mall is a site for the "Inside Out" global community art project that is part of the Broward 100 celebration, and the candid snapshot display of visitors now on view show the diversity in cultures, ages, and religions that enliven the Central Broward area.