The Athletes in Action Bart Starr Award was created to honor the NFL player who best exemplifies outstanding character and leadership in the home, on the field and in the community. The Award is named after Bart Starr who, in addition to being in the NFL Hall of Fame, was selected as MVP in Super Bowls I and II. Mr. Starr was an individual of impeccable character who has served his family and community faithfully through the years and was a role model for athletes and business people alike.
The NFL-sanctioned Athletes in Action Super Bowl Breakfast has taken place in the Super Bowl host city every year since 1988, drawing sellout crowds to hear from some of sport’s biggest names.
The Bart Starr Award, presented at the breakfast, honors Starr’s lifelong commitment to serving as a positive role model to his family, teammates and community.
The winner of the Bart Starr Award is determined by NFL-player balloting at the end of the regular season, making it one of only two individual honors selected by the players themselves.
Akbar Gbajabiamila, NFL 2003-2008
Co-Host of American Ninja Warrior, Sports Analyst, NFL Network
Tony Dungy, Super Bowl Champion Coach
Studio Analyst, "Football Night in America" & "Thursday Night Football"