Super Natural by Cheryl Maeder - A retrospective of beloved and new work. **By Reservation**
About the Artist: I am a Fine Art Photographer and Video Installation Artist. The core of my work has always been about “connection”; the innate connection to the self, each other, and to all other life forms on this planet. I am not separate from nature. I am nature, the environment, and the infinite universe.
I was born in Elmwood Park, New Jersey, USA, and in my early 20s moved to Zurich, Switzerland, where I studied photography at the Zurich University of the Arts. After 8 years in Switzerland, I returned to the United States and opened my photography studio in San Francisco, where I photographed international advertising and fashion campaigns. I transitioned from photographing fashion models to photographing real women. I wanted to celebrate the beauty of women in all shapes and sizes. My photography work became the inspiration for the Dove Campaign on Real Women, Real Beauty which transformed the way women are viewed in the global media. In 2005, I relocated my studio to the Miami area and deeply immersed myself in fine art photography and filmmaking.
While the foundation of my work is photography, investigations into video and large-scale installations have expanded my visual world. By immersing myself in the world of new technologies and shifting between the mediums, new opportunities for rewarding and creative collaborations have occurred for large-scale installations. Through continuous experimentation, I utilize my camera as a precision instrument to replace the traditional tools of an artist’s studio, such as brushes and paint. I focus my camera on the otherworldliness between reality and the abstract.