Nicki E. Grossman, President of the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), announces the appointment of Erick Garnica as Director of International Sales. His responsibilities include selling Greater Fort Lauderdale as a viable leisure destination to travel agents and tour operators internationally, with a focus on Latin America, Europe, and Scandinavia.

Garnica brings a comprehensive knowledge of international leisure sales. Most recently Erick held the position of senior international tourism sales manager at the Lee County Visitor & Convention Bureau where he built solid relationships with tour operators and wholesalers in key international markets including the UK, Europe, Scandinavia, Canada, Latin America and Brazil.

"Proficiency in English, Spanish, German, and Portuguese, plus experience and an established reputation in the international tourism sales arena make Erick Garnica an outstanding addition to our dedicated CVB team," said Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau.

A native of Mexico City, Garnica began his tourism career upon relocating to the west coast of Florida holding positions in reservations, marketing and leisure sales in the hospitality community in Southwest Florida including LXR-Luxury Resorts & Hotels, The Registry Resort in Naples and Edgewater Beach Hotel to name a few.

"We welcome Erick, our newest team member, who is already pounding the pavement in Scandinavia representing Greater Fort Lauderdale and attending international sales missions and trade shows, spreading the warmth and beauty of Greater Fort Lauderdale," said Fernando Harb, Vice President Tourism Sales for the Greater Fort Lauderdale CVB.