Supplemental Tourism Place of Interest
The Greater Fort Lauderdale Convention & Visitors Bureau has launched the 2020 Supplemental Tourism Place of Interest Sponsorship Program to provide assistance to permanent Places of Interest located within Broward County. This one-time, supplemental program, supported by the Broward County Board of Commissioners, will provide financial assistance to Broward-based tourist attractions, museums or welcome centers that provide services to and attract visitors from outside of Broward County. The maximum sponsorship amount per qualified recipient may not exceed $20,000. Applications are available now. For further information and to apply, see below.
Purpose: Recognizing the difficulty placed on the tourism industry during the COVID-19 pandemic crisis, the Supplemental Sponsorship program has been created for the purpose of providing assistance with ongoing operational expenses and promotional efforts for permanent Places of Interest (POI) located within Broward County during the remainder of the 2020 Fiscal Year (ending September 30, 2020). For the purpose of this program, a Place of Interest is defined as a tourist attraction, museum or welcome center that provides services to and attracts visitors from outside of Broward County. For the purpose of this program, tourist and visitor are defined as a non-resident of Broward County.
Broward County Attractions Invited to Apply
for Supplemental Tourism Place of Interest
Sponsorships to Aid in COVID-19 Recovery
Up to $20,000 to be Awarded to Eligible Locations
Recognizing the difficulty placed on Broward County’s tourism industry during the COVID-19 pandemic crisis, the Greater Fort Lauderdale Convention & Visitors Bureau has launched the 2020 Supplemental Tourism Place of Interest Sponsorship Program. Approved sponsorships of up to $20,000 will be awarded to qualifying Broward County tourist attractions, museums and welcome centers that provide services to and attract visitors from outside of Broward County. Retail establishments are not eligible recipients. Application forms, available online at sunny.org/POIsponsorship, are being accepted now through 5 p.m. on May 20, 2020.
The supplemental sponsorship program, supported by the Broward County Board of County Commissioners, helps with ongoing operational expenses and promotional efforts to help qualifying locations get back on their feet and ready to welcome visitors.
“When government and health officials lift restrictions to allow visitors to return, we want to help our attractions open their doors and promote their businesses,” says Stacy Ritter, visitors bureau President & CEO. “We’ve worked hard during the pandemic to provide information and promotional support to our local tourism industry. Now we’re in the position to be economic responders by using tourism dollars that would have gone to support some of the now-cancelled or postponed events through our tourism sponsorship program.”
Funds must be used to preserve staff jobs or to support ongoing operational expenses that have been severely impacted by suspension of services as a result of the COVID-19 crisis and to enhance marketing and promotional programs to attract visitors back to Broward County and to the permanent attraction, museum or visitor center. Funding is conditioned on the organization using good faith efforts to obtain assistance from available COVID-related funding. Those receiving support through the national Coronavirus Aid, Relief, and Economic Security (CARES) Act will need to show that requested local funding is not supporting identical jobs or duplicating support for operational services covered under the Paycheck Protection Program (PPP) or the Economic Injury Disaster Loan (EIDL). Award recipients must commit to immediately reopening to visitors when government restrictions are lifted.
What’s not covered?
Funding from the program can’t be used for new job positions or new programs. Salaries, wages, benefits and fees incurred in connection with fundraising are not allowable project expenses. Retail establishments are not eligible recipients.
How are applications evaluated and awarded?
Applications will be scored and evaluated by tourism staff on the categories of organizational need, promotional reach of planned marketing, and the number of non-resident visitors to the location in 2019. Sponsorships will be awarded in amounts up to $20,000 per applicant based on the application score and funds available, up to $150,000 total. Following staff review, award recommendations will be presented to the Broward County Board of County Commissioners for final approval.
About Greater Fort Lauderdale
Greater Fort Lauderdale boasts an average year-round temperature of 77˚F and has 3,000+ hours of annual sunshine. Explore 4,000+ eateries, 300+ miles of navigable waterways, eight distinct beaches, a thriving arts and culture scene, craft breweries, rooftop bars, outdoor adventure, and world-class shopping – all conveniently located in the center of South Florida. Made of up 31 municipalities, the destination boasts more than 35,000 lodging accommodations at a variety of hotels, luxury spa resorts and Superior Small Lodgings reflecting a cosmopolitan vibe. Upon arrival at FLL Airport (Fort Lauderdale-Hollywood International Airport), it is just five minutes to the beach, Port Everglades, the Broward County Convention Center and downtown. For trip planning inspiration, visit sunny.org and follow @VisitLauderdale.
About Visit Lauderdale
Visit Lauderdale, a.k.a. the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is the tourism marketing organization for Broward County, Florida. The GFLCVB markets Greater Fort Lauderdale’s community of 31 municipalities to a global audience of leisure and business travelers and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. The GFLCVB produces marketing and brand campaigns to keep the destination top-of-mind with travelers and maintains relationships with and hosts site tours for travel journalists, social media influencers, meeting planners, sports event planners, tour operators and travel agents. For more information about the destination, visit sunny.org and follow @VisitLauderdale on Facebook, Instagram, Twitter and YouTube.