2017 marketing plan

2017 mplanVision
Share the warmth and beauty of Greater Fort Lauderdale.

CVB Mission
Promote travel and drive visitation to and within Greater Fort Lauderdale. The mission of the GFLCVB, as the hospitality leader, is to market the area globally as a premier, leisure, convention and business destination for the continual economic benefit of the community, including all of its municipalities.

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The Making of Greater Fort Lauderdale's 2017 Advertising Campaign

See what goes into making a successful campaign as the Greater Fort Lauderdale Convention & Visitors Bureau and Starmark International roll out a new global marketing and advertising campaign featuring three transgender models, the world’s first destination to use transgender models in mainstream destination advertising. The new advertisements, covering a full-spectrum of destination lifestyle experiences, will appear in print, digital, television, radio and social media throughout South Florida, New York, Boston, Chicago, and in national outlets and is directed to millennial audiences and to those who are open, adventurous and young at heart to showcase the destination’s image as an authentic, diverse and inclusive brand.