marketing communications
The Marketing Communications division oversees all interactive marketing, including the sunny.org website, social media integration; is responsible for the creation, production and placement of the destination's tourism advertising; and creates a range of publications including the Vacation Playbook, Visitors Map, Urban Guide, Superior Small Lodging Directory, Meetings Guide, CVBuzz e-newsletter, plus an extensive audio visual library. The department also handles community outreach emphasizing the importance of Broward County's hospitality industry.
media relations
The Media Relations division is responsible for elevating Greater Fort Lauderdale’s offerings and brand awareness through publicity. The department oversees individual media visits and media FAMs by qualified journalists and bloggers; increases positive local newspaper, radio, television, and online media coverage about the importance of tourism and the film industry in Greater Fort Lauderdale; organizes new editorial photography and video content for film and television as well social media; and promotes Broward County in all appropriate opportunities.
Pati Hachmann
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Elena Gladstone
regional director of sales: southwest, south California, convention center space
Gilbert Villard
regional director of sales: Florida corporate, international, mid-south
Dion James Zanfordino
regional sales manager: 500 rooms or less, mid-atlantic and northeast
Angella Lopez
national convention sales manager: mid-south, multicultural, religious, fraternal
