meet the team

The Official Tourism Marketing Agency for Broward County, Florida
The GFLCVB team is ready, willing and able to serve you. We can help you plan your vacation or your meeting. From your initial inquiry to dining and entertainment recommendations to the plane ride home, our experienced and professional staff is your concierge to the community. Contact us at 954-765-4466 or

Our offices are located at 101 NE 3rd Ave, Suite 100 Fort Lauderdale, Florida 33301 •  954-765-4466 • Fax: 954-765-4467. For a free vacation planning kit call 800-22-SUNNY.

Directions to our offices: The GFLCVB office is located at 101 NE 3rd Ave, just north of the Federal Courthouse. The GFLCVB office entrance is located on the south side of the building. Parking is available in the City Hall Garage, just west of the building. Directions from I-95: exit at Broward Boulevard and head east. Turn left at NE Third Ave. GFLCVB is on the corner of NE 3rd Ave and NW 1st St. Metered parking is available on the first floor of the City Hall Garage (entrance on NE 1st Street).


Created by the Board of Broward County Commissioners in 1987, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is a governmental agency funded by a portion of the five percent (as of July 1, 1996) tax on hotel rooms. The 40-member staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination.

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senior executive team

Stacy Ritter

president and ceo


Elizabeth Liddell

assistant to the president


marketing communications

The Marketing Communications Division oversees individual media visits and media FAMs, distributes news releases and creates a range of publications including the digital Vacation Planner, Visitors Map, Urban Guide, Superior Small Lodging Directory, Meetings Guide, and CVBuzz e-newsletter. The department oversees all interactive marketing, including the website and apps, social media integration, and is responsible for the creation, production and placement of the destination's tourism advertising. Responsibilities also include providing photography and video content for film, television and social media, and handling community outreach emphasizing the importance of Broward's hospitality industry and promoting Broward County in all appropriate opportunities.

Kim Canter

senior marketing executive


Amber VanBuren

advertising manager


Ivonne MacMillan

senior manager, global pr & communications


Heidi Barfels

manager, digital and social marketing


Johana Davila

marketing communications assistant


Frank Padin

senior office support specialist


convention sales

The Convention Sales Department is responsible for booking city-wide meetings at the Greater Fort Lauderdale/Broward County Convention Center and at individual hotels throughout Broward County. Click here for the Convention Sales Territory Chart.

Ed Simon

sr. vice president, convention sales & services


Michael Pouey

vice president, group sales: west coast

Elena Gladstone

regional sales executive: southeast association


Gilbert Villard

regional sales executive: southeast corporate


Celia Thompson

convention sales coordinator


Juliet Roache

convention sales assistant


Kathy Hall

administrative specialist


Lisa Lipfield

administrative assistant


mid-atlantic regional sales office

Dion James Zanfordino

regional sales executive: mid-atlantic


Fred Trimble, CMP

regional sales executive: mid-atlantic


greater chicago regional sales office

Liz Kara

regional sales executive


northeast regional sales office

Jennifer Sena

regional sales executive: northeast


sports business development

The Greater Fort Lauderdale Sports Business Development office, with the support of the Florida Sports Foundation, is a one-stop shop to plan a professional, amateur or recreational sports event.

Carol Hudson

vice president, sports business development


Saskia Fisher

senior sports business development manager


Dawson Pritchett

sports business development manager


diversity & inclusion 

The Diversity & Inclusion Division is responsible for developing and implementing short and long term strategic plans to increase meeting room nights and global lgbt+ travel and tourism.

Richard Gray

vice president, diversity & inclusion


Pati Hachmann

admin specialist, diversity & inclusion

multicultural business development

The Multicultural Business Development department is tasked to ensure that organizations and families of color select Greater Fort Lauderdale as the destination of choice for conferences and family reunions.

Albert Tucker

vice president, multicultural business development


Angella Lopez

regional sales executive: mid-south, multicultural, religious, fraternal


Valerie Troutman

convention sales assistant: family reunions


strategic client services

Strategic Client Services is a multi-purpose division responsible for providing visitor/partner services. Working as the "concierge to the community," we offer an array of services to city-wide conventions from hotel reservations to arranging planning sites. In addition, we assist with the SunSational Service program. Click for the SunSational Service Training Schedule.

Kelly Tortoriello

vice president


Loren Forcier

housing services manager


Anna Levin Segal

strategic client services manager


Rita Wells

partner relations manager


Luis DeJesus

customer relations specialist


underground: film, music, fashion & create

The Underground Division of Film, Music, Fashion & Create promotes all areas of Broward County as a key destination for filming, music, fashion & creative universe.

Noelle P. Stevenson

vice president, film, music, fashion & create


Kristen Norona

film permit assistant


tourism sales

The Tourism Sales Department sells Greater Fort Lauderdale to tour operators, wholesalers and retail travel agents in the domestic and international arena. We attend trade shows, arrange sales missions in major cities and design vacation package programs for tour operators.

Gabriel Martinez

international tourism sales manager


Gonzalo Rubio

national sales manager


Justin Flippen, J.D.

tourism project manager


Raquel Flores

tourism sales assistant



The Administration Department oversees budgeting. For info on detailed statistics, visitor profile and forecasting, click here