meet the team
The Official Tourism Marketing Agency for Broward County, Florida
The GFLCVB team is ready, willing and able to serve you. We can help you plan your vacation or your meeting. From your initial inquiry to dining and entertainment recommendations to the plane ride home, our experienced and professional staff is your concierge to the community. Contact us at 954-765-4466 or gflcvb@broward.org.
Our offices are located at 101 NE 3rd Ave, Suite 100 Fort Lauderdale, Florida 33301 • 954-765-4466 • Fax: 954-765-4467. For a free vacation planning kit call 800-22-SUNNY.
Directions to our offices: The GFLCVB office is located at 101 NE 3rd Ave, just north of the Federal Courthouse. The GFLCVB office entrance is located on the south side of the building. Parking is available in the City Hall Garage, just west of the building. Directions from I-95: exit at Broward Boulevard and head east. Turn left at NE Third Ave. GFLCVB is on the corner of NE 3rd Ave and NW 1st St. Metered parking is available on the first floor of the City Hall Garage (entrance on NE 1st Street).
mission
Created by the Board of Broward County Commissioners in 1987, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is a governmental agency funded by a portion of the five percent (as of July 1, 1996) tax on hotel rooms. The 40-member staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination.
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marketing communications
The Marketing Communications Division oversees individual media visits and media FAMs, distributes news releases and creates a range of publications including the digital Vacation Planner, Visitors Map, Urban Guide, Superior Small Lodging Directory, Meetings Guide, and CVBuzz e-newsletter. The department oversees all interactive marketing, including the sunny.org website and apps, social media integration, and is responsible for the creation, production and placement of the destination's tourism advertising. Responsibilities also include providing photography and video content for film, television and social media, and handling community outreach emphasizing the importance of Broward's hospitality industry and promoting Broward County in all appropriate opportunities.
convention sales
The Convention Sales Department is responsible for booking city-wide meetings at the Greater Fort Lauderdale/Broward County Convention Center and at individual hotels throughout Broward County. Click here for the Convention Sales Territory Map.
Elena Gladstone
regional director of sales: southwest, south California, convention center space
Gilbert Villard
regional director of sales: Florida corporate, international, mid-south
Dion James Zanfordino
regional sales manager: 400 rooms or less, mid-atlantic and northeast
sports business development
The Greater Fort Lauderdale Sports Business Development office, with the support of the Florida Sports Foundation, is a one-stop shop to plan a professional, amateur or recreational sports event.
lgbt+ sales & marketing
The LGBT+ Division is responsible for developing and implementing short and long term strategic plans to increase meeting room nights and global travel and tourism.
multicultural business development
The Multicultural Business Development department is tasked to ensure that organizations and families of color select Greater Fort Lauderdale as the destination of choice for conferences and family reunions.
Angella Lopez
national convention sales manager: mid-south, multicultural, religious, fraternal
strategic client services
Strategic Client Services is a multi-purpose division responsible for providing visitor/partner services. Working as the "concierge to the community," we offer an array of services to city-wide conventions from hotel reservations to arranging planning sites. In addition, we assist with the SunSational Service program. Click for the SunSational Service Training Schedule.
underground: film, music, fashion & create
The Underground Division of Film, Music, Fashion & Create promotes all areas of Broward County as a key destination for filming, music, fashion & creative universe.
Noelle P. Stevenson
vice president, film, music, fashion & create
tourism sales
The Tourism Sales Department sells Greater Fort Lauderdale to tour operators, wholesalers and retail travel agents in the domestic and international arena. We attend trade shows, arrange sales missions in major cities and design vacation package programs for tour operators.