ssl members

Superior Small Lodging of Florida(SSLoF) is a nonprofit association created to support Florida’s treasured family-owned hotels and independent small lodging properties, improve their visibility in the vast realm of lodging options, providing brand awareness for property operators with no more than 75 rooms. Each Superior Small Lodging property is inspected and selected for its cleanliness, personalized service and charm. Participation is an earned privilege and members must demonstrate an ongoing commitment and adherence to the requirements of the program. By booking a Superior Small Lodging, guests experience authentic local culture and character, for a one-of-a-kind vacations. It's our innkeepers' pledge.  Annual dues are paid directly to this group. Click here for info on SSL. The program is a simple, smart solution for expanding awareness, instituting and maintaining quality measures, and improving occupancy destination-wide. And the proof is in the reviews.  Most of our SSL members show up in the top 5 ranking by reviews on Trip Advisor!  The proof is in the reviews.  Most of our SSL members show up in the top 5 ranking by reviews on Trip Advisor!   

SSL MISSION AND VISION:


Our Mission is to be an invaluable resource for independent lodging properties. 


Our Vision is to be the certifying agency for superior lodging, setting the standard for small independent properties across the state.


HOW TO BECOME AN SSL APPROVED PROPERTY
To qualify, a property must :

  • be independent of any flag or franchise,
  • have 75 rooms or less, and
  • pass an annual cleanliness and guest service inspection.

Membership details and application are available on the SSLoF website here
Each property must pass an annual inspection. We adhere to a rigorous, high standard Quality Assurance Program, where all members are inspected on an annual basis by an independent third party inspector and industry consultant.  The inspection and consultation provides the innkeeper with an opportunity to meet with an experienced industry professional who brings a fresh set of eyes to the property and shares their observations and suggestions for increasing business and improving the guest experience. 

The passing grade for the SSL program is 82%. Properties are encouraged to continually upgrade and exceed the standards of the program. A housekeeping score of 85% must be maintained for the privilege of being in the SSL program.

The White Glove Award is awarded to properties that receive a perfect housekeeping score of 100% during the annual inspection. Click here for a list of Greater Fort Lauderdale SSLs that received a 2017 White Glove Award.

SUPERIOR SMALL LODGING MISSION:

  • Assure the uniformity of quality standards for properties with fewer than 50 rooms.
  • Increase the awareness of the public and the hospitality industry of the program.   
  • Enhance the image of member properties.
  • Maintain quality standards of the Superior Small Lodging program. 
  • Ensure the satisfaction of guests, help to increase year-round occupancy levels and daily rates, and help members build equity in their properties.

HISTORY OF SUPERIOR SMALL LODGING 

Superior Small Lodging of Florida (SSLoF) was created in 1989 in Broward County when the county was going through a transition period, clamping down on the almost 400,000 college students who arrived every season for Spring Break.  Small “Mom and Pop” hoteliers, were deemed to be particularly vulnerable during this transition period and needed help.

Today Superior Small Lodging represents a diverse group of small lodgings, hotels, inns, cottages, bed and breakfasts, condos and vacation homes throughout Florida, from Pensacola to Key West, that appeal to a myriad of vacation tastes.

Whether travelers are looking for a relaxing time on the beach or sightseeing around the state, guests have come to learn that no matter their ages, tastes or vacation budgets there is an ideal SSL member property for them.

BROWARD SSL MEMBERSHIP BENEFITS:  

  • Annual Property Review and Feedback
  • Greater Fort Lauderdale Convention & Visitors Support: 
    • Offer signage for each approved lodging 
    • Create special SSL website
    • Provide photograph of each property
    • Provide media relations support
    • International distribution of SSL brochure
    • Advertising support
  • Exposure in Greater Fort Lauderdale SSL brochure distributed globally
  • Exposure in CVB website: http://www.sunny.org/hotels/ssl/
  • "Branding" on SSLA website: http://www.superiorsmalllodging.com/
  • Exposure in Visit Florida website
  • Exposure in SSL State Member Published Directories
  • Historically proven and successful Referral Source
  • Immediate Listing and Direct Links on Website
  • Quality Designation and Brand Recognition
  • Public Relations and Advertising support local property marketing
  • Social Media including Facebook enhancements
  • Co-operative advertising opportunities
  • Association Membership official Sign and Logo Usage
  • Political responsiveness for small business issues and small lodgings
  • E-Mail Newsletter
  • Affiliated Vendor Discounts; Allied Member Consultation
  • Continuing Professional Development/Education
  • Emergency Disaster Plan
  • Camaraderie between Superior Small Lodging members
  • Annual State Conference with educational seminars and free housing
  • Membership with Visit Florida at a reduced rate
  • Florida Restaurant & Lodging Association reduced rate membership
  • Experience other SSLs throughout the state at greatly reduced rates
  • Similar to a AAA diamond ratings, offering reassurance to travelers
  • Distinguish your property from your competition
  • Encourage potential guests to book at smaller properties
  • Provides guests with a level of comfort for a unique, personalized visit
  • Executive Director handles day to day administrative duties

Click here to see the Sun-Sentinal article on Small hoteliers getting their slice of the flourishing tourism pie. 

For additional information on how to become a member of Superior Small Lodgings contact Anne Sallee, Executive Director at (954) 895-4777 or Anne@FloridaSSL.org