experience dedicated® destination (EDD)

Join other area businesses to bring more visitor business to our destination. We're one of the first in the nation and the first in Florida to be officially accredited by The EXPERIENCE Institute to develop a customized visitor-centric program for Greater Fort Lauderdale. The Experience Dedicated® Destination (EDD) accreditation program is based on best practices and well-defined consumer standards for what makes an exceptional visitor experience.

When you participate in the EDD program, you work with the entire local industry to collect ongoing visitor data. Your business will receive trend data and overall insights on your sector of the hospitality industry. This data will inform customer service and improve the overall visitor experience throughout Greater Fort Lauderdale, resulting in increased visitation, repeat visits and enhanced spending. It's a win-win. And, there is no cost to participate.

How does this work? Complete the Count US In form below. Then, we'll contact you with information on how to encourage customers to complete a visitor survey. We'll provide the tools. It's just that easy.

Getting started after you submit the Count US In form:

  • Visitor survey creative you can use for electronic signage, email communications, etc.
  • Order free visitor survey supplies that will be shipped to you for free or to download a website banner. Contact Kelly Tortoriello for more program information.
  • Obtain a document that will help you and your team generate visitor survey completions through intercept surveying.

View this short video from Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau, explaining how Broward County embraces residents and visitors from all over the globe.

Help the community know how we're doing in the eyes of our visitors/consumers. Please complete the form below (one form per business/location).


(Main person designated to represent your company on this initiative)

Orange fields are required.