GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU ENDS FISCAL YEAR WITH STRONG TOURISM INDICATORS, LOOKING AHEAD TO SUCCESSFUL WINTER SEASON AND EXPANDED MARKETING ENDEAVORS
GREATER FORT LAUDERDALE, Fla. (November 10, 2016) – The Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) just wrapped up an extremely successful fiscal 2016 and, based on strong advanced indicators, is looking ahead to a busy and active 2017.
Despite many of the area’s iconic hotels undergoing renovations during the latter half of the fiscal year resulting in a lower than usual room availability, Greater Fort Lauderdale still had a record 6.2% increase in tax collections to $61 million. For the period of Jan.-Sept. the average daily rate (ADR) was up 3.7%; RevPar up 2.3%.
These successes are due in large part to record numbers of visitors traveling to Greater Fort Lauderdale through Fort Lauderdale-Hollywood International Airport (FLL). Fiscal year-to-date total traffic at FLL was up 8.7%. The winter season is off to a great start with visitor traffic expected to be up between 8% and 10% for October through December and new airlines starting new service to Dubai, London and Barcelona are expected to continue the upward trend in 2017.
“With the growth we are experiencing in new tourism related infrastructure and offerings, including new hotels, air routes, cruise lines and attractions, comes new opportunities for the Convention & Visitors Bureau to take a more world-wide approach to marketing and deployment of financial and staff resources to achieve maximum impact,” said Stacy Ritter, president and CEO, Greater Fort Lauderdale Convention & Visitors Bureau. “I am excited to shortly roll out the bureau’s new direction for advertising, marketing, communications and sales activities.”
New for FY 2017 will be the sophisticated use of new technologies for customer development and market segmentation to assure that Greater Fort Lauderdale has a strong presence in existing as well as emerging markets. Bureau resources also will be directed to more comprehensive research to more readily capture data to better inform and frame marketing endeavors for the agency and the local hospitality industry.
On December 1, 2017, the Greater Fort Lauderdale Convention & Visitors Bureau will roll out its fiscal year 2017 Marketing Plan with ambitious goals and strategies.
About Greater Fort Lauderdale/Broward County
From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.
For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit Sunny.org. Get social and engage with Greater Fort Lauderdale on social media channels including Facebook, Twitter, Instagram, and Pinterest: @visitlauderdale.