Live Video Chat from Greater Fort Lauderdale's Pompano Beach
in Interactive, Heated Bus Shelters

 

Caption: Greater Fort Lauderdale brings sunny vibes to Chicago and Boston with colorfully wrapped heated bus shelters and chances to win trip prizes during its Hello Sunny Winter Warm-up Campaign on Friday, Feb. 20, 2015. (Photo by Jeff Haynes/Invision for Greater Fort Lauderdale/AP Images)

GREATER FORT LAUDERDALE, Fla. (Feb. 20, 2015) - The beach beamed into a below-freezing Chicago and Boston today, whisking commuters away from the icy cities to the golden sands of Greater Fort Lauderdale, as part of a first-of-its-kind, interactive promotion.

Unsuspecting commuters were surprised in a Chicago bus shelter at the corner of State and Adams, and in a Boston bus shelter at the corner of Boylston and Clarendon streets, with bikini-clad models live from Greater Fort Lauderdale's Pompano Beach via a 50" digital monitor and live satellite link importing rays of sunshine from more than 1200 miles away.

Commuters had the chance to interact in real time with Greater Fort Lauderdale Convention & Visitors Bureau mascot "Mr. Sunny" while lucky participants won beach vacation getaways to Greater Fort Lauderdale and prizes.

 

Warm Up - beach thermometer game

Caption: The Greater Fort Lauderdale Convention & Visitors Bureau broadcasts live to chilly Chicago and Boston bus commuters via a live video chat on Friday, Feb. 20, 2015 in Greater Fort Lauderdale, Fla. (Photo by Mitchell Zachs/Invision for Greater Fort Lauderdale/AP Images)

Today's interactive event follows Greater Fort Lauderdale bringing the heat to Chicago yesterday, February 19, on the city's coldest day since 1936. The "Warm Up Chicago" promotion turned Chicago's -8 F Pioneer Court into a tropical paradise with a "Beach-on-Wheels", a huge beachcam screen streaming live images of Fort Lauderdale's beaches, giant sunglasses for photo ops, and "Hello Sunny" ambassadors handing out free sunglasses and ice scrapers.

Pioneer Court

Caption: Greater Fort Lauderdale warms up Chicago on its coldest day since 1936 at Pioneer Court in Chicago during the Greater Fort Lauderdale Convention & Visitors Bureau's Hello Sunny Winter Warm Up Campaign, Thursday, Feb. 19, 2015. Visit sunny.org/warmupchicago for more information. (Photo by Megan Bearder Photography for Greater Fort Lauderdale Convention & Visitors Bureau)

Download high-res versions of the Pompano Beach and Chicago event images
here: https://www.dropbox.com/sh/dzx9dq7csn62hn1/AABDdzVRLgz10GhD8yBsLI9fa?dl=0

Download Broll of the Pompano Beach and Chicago events here (editors can rotate Florida imagery 90 degrees clockwise for use):
https://www.hightail.com/download/UlRTcXlxbEo4Q1FsYzlVag

For more information, visit www.sunny.org

Editor's Note: Nicki E. Grossman, president, Greater Fort Lauderdale Convention & Visitors Bureau, is available for interviews.

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About Greater Fort Lauderdale
From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a "beach chic" vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping. For more info, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org.

The Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at www.twitter.com/visitlauderdale and Instagram at www.instagram.com/visitlauderdale. Become a fan on Facebook at www.facebook.com/visitlauderdale or join us on Foursquare at www.foursquare.com/visitlauderdale. To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Fork Lauderdale and Defrost Your Swimsuit at www.sunny.org/apps.

Media Contact:
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Yael Baker/Justin Vallejo
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E-mail: yael.baker@finnpartners.com
justin.vallejo@finnpartners.com