‘The Beach Looks Good on You' Campaign, Special Event and ‘Meet the Mother,
Grandmother, and President of the Greater Fort Lauderdale CVB' Special Event 
Honored at Prestigious Hospitality Industry Awards
 
Adrian Awards 

 

NEW YORK, NY - Feb. 24, 2015 - The Greater Fort Lauderdale Convention & Visitors Bureau (GFL CVB) won 2014 Gold and two Silver Adrian Awards presented by HSMAI - Hospitality Sales and Marketing Association International. The awards were presented at the Adrian Awards Gala in New York last night in recognition of the destination's showcase of innovative public relations and special events marketing. The awards were presented to Greater Fort Lauderdale President & CEO, Nicki E. Grossman and the CVB's long time public relations agency, M. Silver/A Division of Finn Partners.

The GFL CVB took home a Gold Adrian in the "Consumer Marketing Campaign" category for its The Beach Looks Good on You marketing campaign, which also nabbed a Silver award in the "Special Event" category. The Beach Looks Good on You consumer promotion was executed last winter and featured New York City's first-ever heated bus shelter which offered commuters refuge from the cold for a month during the polar vortex.

The promotion was also executed in the destination's #1 Midwest feeder market, Chicago, and both campaigns transformed high commuter traffic areas, including Grand Central Terminal's Vanderbilt Hall in New York and Chicago's Michigan Avenue, into tropical paradises with live music, palm trees, beach cabanas, a beach-cam screen streaming live images of Fort Lauderdale's beaches, giant sunglasses for photo ops, solar-powered charging stations for mobile devices and trip giveaways.

"This has been another amazing year for our marketing and special events efforts which play a major role in getting our brand out to our important visitor markets in lasting and rewarding ways," said Nicki E. Grossman, president & CEO, the Greater Fort Lauderdale Convention & Visitors Bureau.

The Greater Fort Lauderdale CVB also received a Silver "Special Event" Adrian for its Meet the Mother, Grandmother, and President of the Greater Fort Lauderdale CVB media cultivation event to introduce family, lifestyle and travel media to Grossman and the destination's family-oriented attractions and hotels. The event was held at New York City's popular Dylan's Candy Bar and attendees were encouraged to bring along kids, nieces, nephews and grandkids to participate in beach-themed crafts while Nicki and her own grandkids shared their tips on top sights, attractions and favorite activities to do when visiting "Nana" in Greater Fort Lauderdale.

The Hospitality Sales and Marketing Association International have presented marketing and public relations awards since 1957. The Adrian Awards competition comprises multiple categories that recognize the outstanding marketing campaigns that influence American consumers and best support the business goals of global tourism destinations and hospitality entities. This year's contest attracted nearly 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. With more than 30 countries participating in the competition, HSMAI's Adrian Awards are considered the most prestigious in the hospitality industry.

Caption (above): Pictured from left to right, Virginia M. Sheridan, Managing Partner, M. Silver - A Division of Finn Partners, Nicki E. Grossman, president & CEO, the Greater Fort Lauderdale Convention & Visitors Bureau, Yael Baker, Vice President, M. Silver - A Division of Finn Partners and Justin Vallejo, Associate Vice President, M. Silver - A Division of Finn Partners

For more information about Greater Fort Lauderdale, visit www.sunny.org.



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About Greater Fort Lauderdale
From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a "beach chic" vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping. For more info, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org.

The Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at www.twitter.com/visitlauderdale and Instagram at http://instagram.com/visitlauderdale; become a fan on Facebook at www.facebook.com/visitlauderdale or join us on Foursquare at www.foursquare.com/visitlauderdale. To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Fork Lauderdale, iVisitLauderdale and Defrost Your Swimsuit at www.sunny.org/apps.

Media Contacts:
M. Silver - A Division of Finn Partners
Yael Baker/Justin Vallejo
Tel: (212) 715-1600
E-mail: yael.baker@finnpartners.com
justin.vallejo@finnpartners.com