NYC Event Girl Lifeguard
 

NEW YORK(Jan. 28, 2014) - Greater Fort Lauderdale's "Sunny Vortex" today made the Polar Vortex a distant memory with warmth, surf and sand transporting winter-weary New Yorkers to the golden-sand beaches of South Florida.
 
The "Beach Looks Good on You" interactive event, presented by the Greater Fort Lauderdale Convention & Visitors Bureau, turned Grand Central Terminal's Vanderbilt Hall into a tropical paradise with live music, palm trees, welcoming beach cabanas, a hobie cat, a huge beachcam screen streaming live images of Fort Lauderdale's beaches, giant sunglasses for photo ops, solar-powered charging stations for mobile devices, vending machines dispensing free "Hello Sunny" sunglasses for consumers who tweet #hellosunny, and much more.
 
From 7:00 a.m. until 7:00 p.m., an estimated 500,000 commuters were welcomed by flight attendants from GFLCVB partner JetBlue Airways with a chance to win a vacation to Greater Fort Lauderdale every hour. New Yorkers were also treated to a day of free beach-themed pedi-cab rickshaw rides, while the city's first heated bus shelter - the cross town M42/Lexington & Third Avenue stop - will keep warming buns until February 9th.
 
High-res images from today's event are available at the following link: http://bit.ly/1jFr577 (Password to download: sunny)
 
Broll is available here: http://we.tl/iHrqEP9fgF
 
The Beach Look Good On You event's "Hello Sunny" beach scene moves to JetBlue Airways' JFK Terminal 5 tomorrow for one week, through Super Bowl Monday. The "Beach Looks Good on You" promotion will travel to Chicago on February 19, to Washington D.C. on March 18, and to São Paulo, Brazil, on April 29.
 
For more information, visit www.sunny.org
 
(MAIN PHOTO CAPTION: A commuter experiences the Hello Sunny beach promotion hosted by the Greater Fort Lauderdale Convention & Visitors Bureau at Grand Central Terminal in New York, Tuesday, Jan. 28, 2014. While it was 20 degrees in New York City today, Fort Lauderdale had a temperature of 78 degrees and sunny skies. Visit sunny.org for more information. Photo by Diane Bondareff/Invision for Greater Fort Lauderdale/AP Images) 

About Greater Fort Lauderdale:
From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a "beach chic" vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping. For more info, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org.

The Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at www.twitter.com/visitlauderdale or become a fan on Facebook atwww.facebook.com/visitlauderdale or follow our pins at www.pinterest.com/visitlauderdale or join us on Foursquare at www.foursquare.com/visitlauderdale To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Defrost Your Swimsuit and ‘Fork' Lauderdale, and Mild to Wild the LGBT mobile site at www.sunny.org/apps.
  
The Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at www.twitter.com/visitlauderdale or become a fan on Facebook atwww.facebook.com/visitlauderdale or follow our pins at www.pinterest.com/visitlauderdale or join us on Foursquare at www.foursquare.com/visitlauderdale To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Defrost Your Swimsuit and ‘Fork' Lauderdale, and Mild to Wild the LGBT mobile site at www.sunny.org/apps.
  

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