Greater Fort Lauderdale Convention & Visitors Bureau Announces Kim Butler as Vice President of Marketing and Communications

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The Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) has named Kim Butler as Vice President, Marketing and Communications, announced Nicki E. Grossman, President and CEO. Ms. Butler’s appointment is effective immediately.

“We are very pleased to have Kim join our SUNsational CVB team, bringing with her many years of experience in tourism marketing,” said Ms. Grossman. “She has a successful track record in leading high-profile promotional endeavors and we look forward to her creativity in continuing to elevate Greater Fort Lauderdale’s brand awareness.”

Ms. Butler is responsible for overseeing the advertising and public relations operations of the Greater Fort Lauderdale Convention & Visitors Bureau. 

“It’s an honor to join the highly acclaimed and accomplished team at the GFLCVB and I look forward to bringing my experience with hotels, tourism, hospitality and gaming to this dynamic destination,” said Kim Butler, newly appointed Vice President, Marketing and Communications, Greater Fort Lauderdale Convention & Visitors Bureau. “I have been a fan of the bureau’s branding and marketing strategies and look forward to contributing to its future success.”

Ms. Butler brings more than 20 years of experience in marketing and public relations to her new position. She joins the GFLCVB from the NJ Casino Reinvestment Development Authority (CRDA) in Atlantic City, NJ where she served as Director of Communications since 2012. The CRDA oversees economic development and the destination’s convention and visitors functions.  Prior to that, she was General Manager and Marketing Director for Tanger Outlets/The Walk (previously owned by The Cordish Company). Ms. Butler has worked in the casino industry as VP Marketing/Consultant for Indiana LIVE!, Casino, Resorts Atlantic City, Trump Hotels and Casino Resorts, including Trump Plaza and Trump Taj Mahal in Atlantic City.

While in her position with the CRDA, Ms. Butler served on the Atlantic County (NJ) Economic Development Advisory Committee; the Atlantic City Mayor's Strategic Planning Committee and on the Executive Board of Directors for the Greater Atlantic City Chamber of Commerce. She was recognized as Atlantic City’s Businesswoman of the Year in 2008 and holds a Bachelor of Science degree from Ithaca College.