Greater Fort Lauderdale is raising the bar for major meetings with the introduction of an innovative concept called the "Lauderdale Convention Collection." The Greater Fort Lauderdale Convention & Visitors Bureau's (GFLCVB) "SUNsational Service Team has joined forces with six leading, upscale hotels (all within a mile and a half of the Broward County Convention Center) to accommodate groups of up to 2,700 rooms in a single, unified convention experience while providing one-stop planning assistance.
In addition to accommodations and hotel facilities, planners can take advantage of special savings through the Convention Collection program that include complimentary meeting and event space at the convention center, complimentary one-hour Board of Directors and Convention Welcome receptions, commemorative gifts from local suppliers, and a 10 percent discount on such services as food and beverage, electric, audio/visual, internet and security staffing.
"By creating a single hospitality experience for large groups, the "Lauderdale Convention Collection" puts Greater Fort Lauderdale ahead of the game in attracting national and international meetings, conventions, exhibitions and special events," said Nicki E. Grossman, the CVB's president. "This is a win-win concept for convention planners and their clients as well as for the convention center, the hotels, and the entire tourism industry of Greater Fort Lauderdale."
The six hotels participating in the Collection include the Hilton Fort Lauderdale Marina, The Hyatt Regency Pier Sixty-Six, the Harbor Beach Marriott Resort & Spa, the Renaissance Fort Lauderdale Cruise Port Hotel, The Sheraton Fort Lauderdale Beach Hotel, and the Fort Lauderdale Embassy Suites. Speaking for the group, Carlos Molinet, general manager of the Fort Lauderdale Marina, noted: "The Convention Collection is a tremendous asset because together and individually the hotels can attract business they otherwise would be unable to accommodate. At the same time, by offering a distinctive, highly appealing convention experience to the largest groups, the stature of Greater Fort Lauderdale as a major meetings destination is strongly enhanced."
Offeringa total of 2,700 rooms with beach or Intracoastal Waterway views, the Collection hotels provide easy access not only to the convention center itself but to all of Fort Lauderdale's unique venues, cultural and sports attractions and facilities, restaurants and nightlife. Equally important, by working with the GFLCVB's SUNsational Service team, planners can get assistance in confirming availability of accommodations, planning site visits, creating a comprehensive proposal, coordinating transportation and vendors and marketing in order to maximize attendance. Adding to the efficiency and ease of planning is the assignment of a single, consistent contact at the GFLCVB for each group.
Recognizing the significant potential benefits of the Collection, the GFLCVB is implementing a comprehensive marketing strategy to maximize awareness of the nation's meeting planners. In addition to ongoing public relations initiatives, a brochure and dedicated web page have been developed and the Collection will be promoted at upcoming major industry events in Washington D.C. and Chicago and elsewhere, through telemarketing and email communications, and cooperative advertising.
For details on booking the Broward County Convention Center and Lauderdale Convention Collection, call 800-356-1662 or visit www.sunny.org/LLC
About Greater Fort Lauderdale From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping. For more info, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org.
he Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at www.twitter.com/visitlauderdale or become a fan on Facebook at www.facebook.com/visitlauderdale or join us on Foursquare at www.foursquare.com/visitlauderdale. To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Defrost Your Swimsuit and ‘Fork’ Lauderdale, and Mild to Wild the LGBT mobile site at www.sunny.org/apps.