Greater Fort Lauderdale brought some heat to Chicago on February 19, the city's coldest day since 1936. The "Warm Up Chicago" promotion turned Chicago's -8 F Pioneer Court into a tropical paradise with a "Beach-on-Wheels", a huge beachcam screen streaming live images of Fort Lauderdale's beaches, giant sunglasses for photo ops, and "Hello Sunny" ambassadors handing out free sunglasses and ice scrapers.
Chicago commuters at State and Adams bus shelter were also part of a first-of-its-kind, interactive promotion. Unsuspecting commuters were surprised in the bus shelter at the corner of Boylston and Clarendon streets, with bikini-clad models live from Greater Fort Lauderdale's beaches via a 50" digital monitor and live satellite link importing rays of sunshine from more than 1200 miles away.
Chicagoans had the chance to interact in real time with Greater Fort Lauderdale Convention & Visitors Bureau mascot "Mr. Sunny" while lucky participants won beach vacation getaways to Greater Fort Lauderdale and prizes.
Want to warm up in Greater Fort Lauderdale? Enter to win a three-night stay at the Pillars Hotel and roundtrip airfare for two on JetBlue.