Meet the Team

The Official Tourism Marketing Agency for Broward County, Florida
The GFLCVB team is ready, willing and able to serve you. We can help you plan your vacation or your meeting. From your initial inquiry to dining and entertainment recommendations to the plane ride home, our experienced and professional staff is your concierge to the community.

For people with disabilities, communication aids or services are provided upon request at 954-765-4466 or gflcvb@broward.org

Our offices are located at 101 NE 3rd Ave, Suite 100 Fort Lauderdale, Florida 33301 954-765-4466 • Fax: 954-765-4467
For a free vacation planning kit call 800-22-SUNNY.

Directions to our offices: The GFLCVB office is located at 101 NE 3rd Ave, just north of the Federal Courthouse. The GFLCVB office entrance is located on the east side of the building. Parking is available in the City Hall Garage, just west of the building. Directions from I-95: exit at Broward Boulevard and head east. Turn left at NE Third Ave. GFLCVB is on the corner of NE 3rd Ave and NW 1st St.

mission

Created by the Board of Broward County Commissioners in 1987, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is a governmental agency funded by a portion of the five percent (as of July 1, 1996) tax on hotel rooms. The 38-member staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination.

Senior Executive Team

Marketing Communications

LGBT Sales & Marketing

Tourism Sales

Convention Sales

Mid-Atlantic Regional Sales

Greater Chicago Sales

Northeast Regional Sales

Southeast Regional Sales 

Northwest, Midwest-Rockies Regional Sales

 

Strategic Client Services

Multicultural Business Development

Sports Development

Film, Music & Entertainment

Administration

 

Senior Executive Team

NickiGrossman Nicki E. Grossman
president and ceo
954-765-4466
CarlosMolinet Carlos Molinet
senior vice president
954-767-2469
PatiHachmann Pati Hachmann
assistant to the president
954-767-2453

Marketing Communications

The Marketing Communications Division arranges media tours, distributes news releases and creates a range of publications including the Vacation Playbook, Visitors Map, Urban Guide, Superior Small Lodging Directory, Meetings Guide, CVBuzz e-newsletter, plus an extensive audio visual library. The department oversees all interactive marketing, including the sunny.org website and apps, and is responsible for the creation, production and placement of the destination's tourism advertising. The department also handles community outreach emphasizing the importance of Broward's hospitality industry.
 Kim Kim Butler
vice president,
marketing communications
954-767-2442
StacieFaulds

Stacie Faulds
director of marketing
954-767-2443

JessicaSavage Jessica Savage
media relations director
954-767-2444
kim Kim Canter
marketing communications manager
954-767-2445
M Silver - A Division of Finn Partners
301 E. 57th Street, 4th Floor, New York, NY 10022
VirginiaSheridan
Virginia Sheridan
managing partner
212-754-6500
Starmark International
210 S Andrews Ave, Fort Lauderdale, FL 33301
lisa
Lisa Hoffman-Linero
vice president
954-874-9000

LGBT Sales & Marketing

The LGBT Managing Director is responsible for developing and implementing short and long term strategic plans to increase meeting room nights and global travel and tourism.
richard Richard Gray
LGBT managing director
954-914-3771

Office of Film, Music & Entertainment

The Greater Fort Lauderdale/Broward Office of Film, Music & Entertainment promotes all areas of Broward County as a key destination for filming, music, entertainment and related events.
 Noelle Stevenson Noelle P. Stevenson
film, music & entertainment commissioner
954-767-2440
KristenMooney
Kristen Norona
film permit assistant
954-767-2472

Sports Development

The Greater Fort Lauderdale Sports Development Office, with the support of the Florida Sports Foundation, is a one-stop shop to plan a professional, amateur or recreational sports event.
CarolHudson
Carol Hudson
sports development director
954-767-2470
SaskiaFisher
Saskia Fisher
sports development sales manager
954-767-2455
 Dawson Dawson Pritchett
sports development specialist
954-767-2438

Convention Sales

The convention sales department is responsible for booking city-wide meetings at the Greater Fort Lauderdale/Broward County Convention Center and at individual hotels throughout Broward County. Click here for the Convention Sales Territory Map.
ChristineRobertsTascione Christine Roberts-Tascione, CMP
vice president,
convention & group sales
954-767-2466
ElenaGladstone
Elena Gladstone
regional director of sales: southwest, south California, convention center space
954-767-2461
GilbertVillard
Gilbert Villard
regional director of sales: Florida corporate, international, mid-south
954-767-2481
CeliaThompson
Celia Thompson
convention sales assistant
954-767-2462
 juliet Juliet Roache
convention sales assistant
954-767-2474
Mid-Atlantic Regional Sales Office
1800 Diagonal Road, Suite 130 Alexandria, VA 22314; fax: 703-684-6848
 RosaMendoza100x100 Rosa Mendoza-Friedheim
regional director of sales
703-684-0456
DionJames
Dion James Zanfordino
regional sales manager: 500 rooms or less, mid-atlantic and northeast
703-684-0456
Greater Chicago Sales
512 North McClurg Court, Unit #5109, Chicago, IL 60611
NoraWeb Nora Gorman
regional director of sales
312-321-1200
Northeast Regional Sales
15 Ferry Road, Old Lyme, CT 06371
Greater Fort Lauderdale Northeast Regional Sales director Stephen Aird
regional director of sales
860-434-8877
Southeast Regional Sales
12838 Cumberland Cove Drive, Charlotte, NC 28273
 MichelleReynolds100x100 Michele Bemis, CMP
regional director of sales: Florida assn/gov't, southeast
980-938-0008
Northwest, Midwest - Rockies Regional Sales
3081 Oakrider Drive, Alamo, CA 94507
 stacey Stacy Copeland
regional director of sales, midwest-rockies, northwest
925-791-5282
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Multicultural Business Development

The Multicultural Business Development department is tasked to ensure that organizations and families of color select Greater Fort Lauderdale as the destination of choice for conferences and family reunions.
AlbertTucker Albert Tucker
vice president, multicultural business development
954-767-2456
AngellaLopez
Angella Lopez
national convention sales manager: mid-south, multicultural, religious, fraternal
954-767-2458
 

Valerie Troutman
convention sales assistant: family reunions
954-767-2457

 

Strategic Client Services

services Strategic Client Services is a multi-purpose division responsible for providing visitor/partner services. Working as the "concierge to the community," we offer an array of services to city-wide conventions from hotel reservations to arranging planning sites. In addition, we assist with the SunSational Service program. Click for the SunSational Service Training Schedule.
KellyTortoriello Kelly Tortoriello
vice president
954-767-2476
LorenForcier
Loren Forcier
housing services manager
954-767-2474
anna
Anna Levin
strategic client services manager
954-767-2471
 michellereynolds100square
 
Michelle Reynolds
strategic client services assistant
954-767-2465 

Tourism Sales

The Tourism Sales Department sells Greater Fort Lauderdale to tour operators, wholesalers and retail travel agents in the domestic and international arena. We attend trade shows, arrange sales missions in major cities and design vacation package programs for tour operators.
FernandoHarb
Fernando Harb
vice president, tourism sales
954-767-2448
 erick

Erick Garnica
director of international sales
954-767-2446

 caitlain Caitlan Etchevers
director of domestic sales
954-767-2482
justin Justin Flippen, J.D.
tourism project manager
954-767-2463
RaquelFlores
Raquel Flores
tourism sales coordinator
954-767-2447

Administration

The Administration Department oversees budgeting.
BruceAppel
Bruce Appel
vice president, finance and administration
954-767-2477
 sophia

Sophia Jones
office manager
954-767-2450

 MariaMele100x100

Maria Mele
purchasing
954-767-2452

 

 

 

Barbara DeMott
special projects coordinator
954-767-2454
FrankPadin100x100
Frank Padin
office clerk
954-767-2439
 CarolCardinale100x100

Carol Cardinale
receptionist
954-765-4466